Save Cash
To fully utilize Barter in your business, you need to understand the cost of your trade dollar.
Let’s say that you are a florist and you need to advertise your business. The advertising is going to cost you $1000.
What if you could trade $1000 worth of flowers for that advertising? (Your hard cost for the flowers is $350, which you paid for at the Flowermart). In essence you are only paying $350 for the advertising, thus realizing a cash savings of $650.
ADVERTISING ON CASH
ADVERTISING ON TRADE
|
COST |
$1000 |
$1000 |
|
CASH OUTLAY |
$1000 |
-$350 (Cost of Flowers) |
|
CASH SAVINGS |
-0- |
$650 |
WHAT WOULD YOU DO?
NEXT: Case Studies
Member spotlight
Name:
Harry Hall
Company:
Owner — Milano’s Restaurant
Member since 1998
 |
One of the hidden benefits of barter is the additional cash business you receive from word of mouth advertising.  |